From Boomers to Gen Z: Generational Giving Strategies to Replace Lost Funding

Engage every generation of donors to fill the gap left by shrinking government support.

With government funding cuts affecting nonprofits nationwide, the need to diversify and strengthen individual giving has never been greater. Success now depends on understanding how to resonate with donors across generations, from Boomers to Gen Z, and pivoting strategies to sustain your mission.

Join us for this practical webinar as we explore how to communicate effectively with each generation, adapt to today’s political and economic realities, and identify the 2–3 strategies that will make the greatest difference in retaining and growing your donor base.

What You’ll Learn:

• Generational insights: The giving patterns, values, and communication preferences of Boomers, Gen X, Millennials, and Gen Z

• Retention strategies: How to keep donors engaged and loyal, even during tough times

• Engagement tactics: Calls, storytelling, and digital touchpoints that resonate across age groups

• Strategic focus: The 2–3 actions nonprofits should prioritize right now to replace lost funding and build resilience

Who Should Watch:

• Development and fundraising professionals

• Nonprofit executives and leaders

• Marketing and communications teams

• Anyone seeking to grow and diversify their donor base in today’s climate